This is a question that’s been going round my head a lot this week.
When Oxfam first launched their Buy A Goat campaign, I remember thinking – genius idea. A few months later a close friend of mine received said goat from her brother in Australia as a birthday present. Her reaction – not the best! She felt good – but a tiny little bit miffed that she only got a card..
This got me thinking. Wouldn’t it be good if you could send a donation gift – but also send the recipient a little something as well – one of our chocolate bars complete with personalised message and gift donation details. A token gift if you like for the recipient – the donation being the main present.
I think so – now I just need to persuade a few charities to take a punt – I really do think it will increase sales. If you know of any good charity contacts that this would be a good fit for – do let us know.