Saying sorry is complicated!

15 Apr

A few days ago we took a call from a frustrated customer saying that none of our Sorry bars were quite right for her particular situation. Intrigued we asked her to spill the beans about why she needed to apologise. Turns out she had applied for a job but had a last minute change of heart. She didn’t want to burn her bridges in case she ran into them in the future so wanted to send them a little Sorry bar of choc.

So she was sorry – but not for being an idiot, fool or twit or messing up.. She just wanted to say Sorry. Period.

By now we felt totally involved and didn’t want her future career opportunities hanging in the balance because of us, so we decided to make a special edition ‘Just To Say Sorry’ bar for her. Needless to say she was very happy. Which made us very happy. But it also gave us an idea.. Wouldn’t it be great if you could write your own message on the back of our bars.

Well, very soon you will be able to do just that.. in the next week in fact – watch this space!

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Posted by on April 15, 2011 in Uncategorized


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